Choosing a web form is not too complicated, as it’s typically easiest to pick a form solution that works with your website platform. If your sales team is already using Airtable, then the next step is to choose a form solution for collecting lead details.
Airtable is an increasingly popular option for handling lead information, especially among SMBs and non-profits. In most cases, that’ll mean capturing those details through a web form, then moving that to where it’s needed-such as a CRM or some other database-where sales and marketing can then use that information. You need to collect accurate data on potential leads and then ensure it’s readily available to those who need it. Of course, lead generation involves more than just collecting random information and hoping for the best.
When marketers were asked what their top priority is for the next 12 months, it’s no surprise that the top answer was generating more leads. Sales teams thrive when they have a consistent stream of prospects who’ve shown interest in the product they’re selling.
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